There has never been a better time to be able to be in real estate. We had years of negative news, and now real estate is back even though we rarely hear about it in the news. Believe it or not, lots of the general public is unaware of the shift to a healthy real estate market. After years of horror stories about real estate, people are still afraid to make a move. We know it is the best time for sellers to sell because the demand is high and the best time for buyers to buy because the interest rates are low. Never in history have we had it so good. We have years of a pent up demand from first time homebuyers and families needing to upsize or downsize. It is up to us to educate the public.
Each one of you should have a strategic plan to get the listings and with that we will also control the buyers. So let's all make the calls, send out the newsletters, blog or Facebook to our sphere with facts. Every market is different, and we were in one of the best markets in the country, but as we all know it didn't always feel like it. The national news had a huge impact on the entrire country. With spring here we should all challenge each other to get out of our comfort zone and go for it. This can be lots of fun if we all work together.
Another reason it has never been a better time to be in real estate is the process has gotten so much harder. You may think that is a negative for our business but it really isn't. In challenging times, buyers and sellers need a professional more than ever. Our job has changed a lot in the last 10 years. With the information age, the buyers are much more knowledgeable of the homes they want to see. Our job is to educate them on market conditions, explain the process, to negotiate the best offer and then take it to closing. It is all easier said than done but I have a lot of confidence in our group of professionals. We are doing a much better job than the competition at getting our pendings to close. I am very proud of the caring approach each of you has taken with your buyers and sellers. Our customers know the difference and that shows in our high volume of repeat business.
So let's get out there and dominate our markets and have fun doing it!!